Everything was possible,” Litchfield, currently head of product at GoRuck, said in an interview. “It was kind of a positive thing, you know? It was always possible. Paul Litchfield, the former vice president of Reebok’s Advanced Concepts Group (and the developer of Reebok’s famous Pump basketball shoe), remembers it as “full of energy, full of potential, full of stress.” There was a palpable energy from how fast it was growing and, of course, the thrill of taking down the top dog in the space. It was an electric time to be at the company. There comes a time that you’re useful for a company and after that, other people - more corporate people, people more used to these sorts of volumes - they can move in.” “That’s probably why I decided to get off the treadmill and retire and sit back: I’d done so much and for so long. I think we must have been either stupid or just something to keep going and keep pushing and not worrying about it,” Foster said of the brand’s meteoric rise. Get retail news like this in your inbox daily.
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